From Page to Practice: The Power and Pitfalls of Applying Nudge Theory for Climate Action

July 26, 2023 by Adam Spadaro in From Page to Practice

Explore the challenges and promise of Nudge Theory in climate action with our latest article, 'From Page to Practice: The Power and Pitfalls of Applying Nudge Theory for Climate Action.' We delve into how the simplification of choice architecture and neglect of larger systemic influences can impact the effectiveness of nudges. However, by acknowledging these criticisms and strategically directing nudges at the systemic level, we can potentially drive large-scale transformations in our fight against climate change.

From Page to Practice: Behaving ‘Predictably Irrational’ in an Unpredictable Economy

July 05, 2023 by Adam Spadaro in From Page to Practice

In this latest addition to our 'Page to Practice' series, we navigate the fascinating twists and turns of today's economic landscape using the compass of Dan Ariely's 'Predictably Irrational'. Discover how concepts like the 'Power of Free' are being reimagined for the 21st-century tech economy, and that's just the beginning. Delve deeper into Ariely's work as we apply his timeless themes to our current unpredictable market. Irrational? Perhaps. Enlightening? Absolutely. Read on to learn more.

From Page to Practice: Applying 'Thinking, Fast and Slow' to Consumer Behaviour

June 15, 2023 by Adam Spadaro in From Page to Practice

Embark on a fascinating journey with our 'From Page to Practice' series as we apply the intriguing insights from Daniel Kahneman's 'Thinking, Fast and Slow' to real-world consumer behavior. We examine how e-commerce platforms, real estate agencies, fitness clubs, and tech giants skillfully tap into our automatic System 1 thinking and deliberate System 2 thinking. Delve into our first article to understand the impact of anchoring bias, loss aversion, and the endowment effect on your everyday decisions, and discover how businesses strategically employ these principles to enhance consumer experiences.

Using behavioural economics to overcome the problem of distracted driving

September 16, 2015 by Adam Spadaro

Recently in Ontario, stiffer penalties were put in place to prevent drivers from using their phone while on the road. Distracted driving is already a major problem for Ontario, as it is for almost every province or state where smartphones are commonplace. In order to battle this problem, Ontario passed legislation that allows for stricter fines and penalties to be given to drivers who use their phone while driving. However, increasing the punishment isn’t always the most effective way at changing behaviour, especially when we are trying to get people to separate themselves from their phones.