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You have arrived at The Unconscious Consumer, a blog aimed at unravelling the various unconscious factors that impact consumer behaviour. Our insights are sourced from the fields of behavioural economics, social and cognitive psychology, and the most recent developments in digital and social media.

Everything in this blog will focus on experiences that are guiding our behaviour and decisions without our awareness,  But we are not talking about unconscious influences in the sense of anything Freudian or something like subliminal priming; instead, we are talking about the types of seemingly innocuous experiences that we don't even pay attention to at all, and more often than not, will completely forget about.  It is easy to assume that those types of unconscious experiences have absolutely no impact on us, but as it turns out, those experiences are continually shaping the choices that we, as consumers, are making every day.

Meet Adam Spadaro, the creator behind 'The Unconscious Consumer.' If you've ever wondered why we buy what we buy, Adam is your guide on this captivating journey. With his doctorate in Cognitive Psychology and a decade spent navigating the bustling worlds of tech and advertising, Adam is a seasoned veteran in consumer research and insights.

Currently, Adam is a Principal Researcher at HubSpot, where he leads research initiatives that span across HubSpot’s Growth organization and also works closely with teams ranging from AI to pricing. He's known for his innovative approach to blending research data with behavioural data to uncover hidden insights that guide company strategy and decision-making.

Prior to HubSpot, Adam spent nearly five years at Shopify as a Research Lead. There, he led a multidisciplinary team of researchers and data scientists, creating tools and strategies that boosted customer conversion and informed product-market fit.

With his unique blend of storytelling, problem-solving, and analytical skills, Adam brings valuable insights into consumer behaviour and product strategy, making him a crucial voice for The Unconscious Consumer blog.

Have an idea for a topic you’d like to see covered? Give me a shout by filling out the form below or reach me on LinkedIn.  Looking forward to hearing from you.