The Unconscious Consumer

  • Home
  • Consumer Psychology
  • Behavioural Economics
  • User Experience
  • About

Using behavioural economics to overcome the problem of distracted driving

September 16, 2015 by Adam Spadaro

Recently in Ontario, stiffer penalties were put in place to prevent drivers from using their phone while on the road.  Distracted driving is already a major problem for Ontario, as it is for almost every province or state where smartphones are commonplace.  In order to battle this problem, Ontario passed legislation that allows for stricter fines and penalties to be given to drivers who use their phone while driving.  However, increasing the punishment isn’t always the most effective way at changing behaviour, especially when we are trying to get people to separate themselves from their phones. 

Read More
September 16, 2015 /Adam Spadaro
behaviour economics, texting and driving, distracted driving
1 Comment
Consumer Psychology RSS

Powered by Squarespace