Are you ready to explore the murky waters of dark patterns? Join me on a journey through Amazon's example as we delve into the world of digital design and deceit. In this article, we'll uncover what dark patterns are, their allure for companies, and their impact on consumers and brands. We'll also discuss how you can empower yourself as a digital consumer and what brands can do to prioritize ethical design. Plus, we'll explore the ethical implications of dark patterns and how legal instruments like the California Consumer Privacy Act (CCPA) are beginning to address this issue. So, buckle up and get ready to navigate the world of dark patterns!