Dive into 'The Evolution of Shopping: An Odyssey Through "Spent"' where we unravel the ties between our shopping carts and our Stone Age legacies. Geoffrey Miller's insights in 'Spent: Sex, Evolution, and Consumer Behavior' lay the groundwork for an eye-opening journey into the consumer psyche. From the aisles of high fashion to the lots of luxury cars, understand the primal forces shaping our buying habits. Join us as we dissect how ancient signals of fitness now come cloaked in brand names and how modern marketing leverages these evolutionary cues. This thought-provoking piece promises to change the way you think about your next purchase. Are you ready to see beyond the price tag to the ancient codes embedded in your consumer DNA?