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The Importance of Ending on a High Note

August 25, 2016 by Adam Spadaro

Over the past 20 years, behavioural economists have found evidence in support of a human insight that story-tellers have known for countless generations – people love a happy ending.  However, the particularly curious part of this insights is that all else being equal, an experience that starts off as happy/positive is not remembered as favourably as an experience that ends off as happy/positive.  That is, it is not just the case that people love happy endings, but that they love them much more than happy beginnings.

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August 25, 2016 /Adam Spadaro
bias, peak-end rule, ecommerce, irrational, customer journey
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Can the sound of a candidate's voice sway an election?

October 19, 2015 by Adam Spadaro

Unless you have been living under a rock, the hype surrounding upcoming elections for both Canada and the United States has reached its fever pitch.  Every possible topic has been analyzed and scrutinized to death by political pundits.  We really can’t get away from all the election coverage, which means as voters, we have access to all this information - both good and bad - to help us make the most informed decision possible.  And having all the information is a good thing right?  Regardless of one’s political leaning, we are all trying to use all of this information to rationally decide who would make the best leader for our country.

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October 19, 2015 /Adam Spadaro
election, voice, bias
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