The Unconscious Consumer

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Leap of Faith: Uncovering the Shared Traits of Ski Jumpers and Entrepreneurs

The Thrill of the Leap: Entrepreneurs & Ski Jumpers

In the frosty Swiss Alps, as a lone figure perches precariously atop a ski jump, there's a shared heartbeat of anticipation. The moment is electrifying, brimming with palpable risk. Like an arrow nocked to a bowstring, the ski jumper teeters at the cusp of potential energy, ready to let loose in an explosive release. But amidst this high-stakes spectacle, there's a deliberate calculation, a deep understanding of the mechanics of the jump, the precise curve of the descent, and the right moment to leap and defy gravity. This balance between risk and conscientiousness mirrors an unlikely counterpart - the world of entrepreneurship.

Big 5 Personality Traits

Drawing from the groundbreaking studies of personality theory, including the Big Five personality traits – Openness to experience, Conscientiousness, Extraversion, Agreeableness, and Neuroticism (OCEAN), it becomes strikingly clear that successful entrepreneurs and Olympic ski jumpers share some unexpected common ground. They are both groups that, statistically, over-index on traits that aren't as prevalent in the general population.


Risk-Takers or Calculated Strategists? Unravelling the Paradox

Let's take the notion of 'risk-taking', a term synonymous with both ski jumpers and entrepreneurs. Risk-taking is often perceived as reckless or impulsive. But when we examine the psychology of it, we find something intriguing: both ski jumpers and entrepreneurs exhibit high levels of conscientiousness. This trait, one of the pillars of the Big Five, entails a degree of self-discipline, a propensity for planning rather than spontaneity, and a preference for organized versus flexible behaviour.

Dr. Martin Obschonka's research in 2017 found that entrepreneurs scored significantly higher on conscientiousness than other occupational groups (Obschonka et al., 2017). This conscientiousness allows them to temper their risk-taking, making it calculated and strategic, rather than reckless. They understand the slope of their business landscape just as intimately as a ski jumper comprehends the contour of their jump.


Controlling the Leap: The Role of Locus of Control

Locus of Control

Another significant trait that entrepreneurs over-index on is 'locus of control', a concept first introduced by psychologist Julian B. Rotter in the 1950s. Locus of control refers to the degree to which individuals believe they can control events affecting them. A high internal locus of control, often found in entrepreneurs, refers to the belief that one's own actions significantly influence the outcome of events.

A 2012 meta-analysis of studies on entrepreneurial locus of control, led by Professor Thomas Ng, found that entrepreneurs showed a markedly higher internal locus of control compared to managers and the general population (Ng, Sorensen, & Eby, 2006). Like Olympic ski jumpers, who trust in their training and abilities to master their jump, entrepreneurs are more likely to believe that they can shape their own destinies.


Embracing the New: Openness to Experience and its Role in Entrepreneurship

Finally, there is 'Openness to Experience', another trait from the Big Five. This includes traits like imagination, creativity, and appreciation for novel experiences and ideas. It's the entrepreneur's willingness to try something new, to venture into uncharted business landscapes, to see the invisible. Interestingly, a 2013 research article by Professor Leutner et al. found that entrepreneurs score significantly higher in this trait (Leutner et al., 2014).

Openness to Experience


Beyond the Traits: Harnessing the Potential

Just as ski jumpers innovate, adjusting their technique and style in search of that perfect jump, entrepreneurs thrive on invention and discovery. They aren't just willing to leap into the unknown; they're excited by the prospect.

In examining the psychological makeup of entrepreneurs, it's critical to understand that these traits aren't a guarantee of success, but tools that can be harnessed. After all, the leap off the ski jump, or the decision to launch a startup, is just the beginning.


The Power of Understanding: The Psychology Behind the Leap

Through understanding personality theory and how it plays into our professional lives, we can better understand the people behind the start-ups, the giants of industry, and the daredevils on the slopes. Just as not all who are conscientious, open, and internally-driven will choose to take the leap, not all leaps are successful. But in understanding the psychology of those who do, we find an inspiring testament to human courage, ingenuity, and resilience.


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